Need to stop work for the day, but still have so much to do?
Then the £99 4-hours Virtual Assistant Package might be for you?
Are you feeling overwhelmed with your business and career and not getting the lifestyle that you want or need? Take a deep breath as this isn’t the way to go! I know! As I felt that way a couple of years ago and my work lifestyle was making me ill! It simply had to stop…
Have you thought about outsourcing some of your tasks, but the thought of getting around to it is causing you issues because you are too busy and need to prioritise other things?
Are you needing to spend some time with your family, or want to factor in some leisure time perhaps – then maybe delegating is something you might want to think about?
My 4-hours for £99offercould be just the ‘thing’ for you to try!
This is only around for a VERY LIMITED TIME, so if you know that you need help in your business, now is the perfect time to Buy-it and Try-it and see if a Virtual Assistant is a way of working for you without any further commitment.
Try some Business Administration such as; diary/calendar management, transcription, database management, email management/detox, data entry, document formatting, file management incl GDrive, Dropbox OneDrive, PDF conversions such as merging, splitting and editing and password protecting or Social Media Management for your business and see if this is something that you like (or don’t like) for your business.
It is merely a small investment to outlay for your business with no ongoing obligation either side – what could be better!
Terms and Conditions:
This is ideal for New Clients to NottmVA to BUY-IT AND TRY-IT!
You must book the offer during May 2019
You must redeem the offer before the end of July 2019
And of course, there is no further commitment and obligation to continue services with NottmVA (unless you want to)
Only 5 spots are available. Book while offers last!
Only one offer per Client
All you need to do is emailme to book your offer – but don’t forget this needs to be booked between 1st and 31st May 2019 to be eligible for the offer.
It’s hard to think about delegating your work, let alone actually do it. But a Virtual Assistant or VA, can assist you both in being efficient and increase your productivity. So, what can you expect?
What is a Virtual Assistant or VA?
A Virtual Assistant, or VA is a person who has chosen to work virtually, or remotely on assignments and tasks that you have allocated to them. This is quite different to being employed and working in-house too. Let me explain in a little more detail:
• VAs do work their own agendas – A VA does sometimes like to work evenings or late-night hours on occasion. Or sometimes he/she just likes to split the schedule up throughout the day. Instead of putting in a solid 8 hours work day and then going home, VA’s work on their own timetable.
• Less training – When you are working with a VA, you often do not need to “train” a VA on a particular process. In fact, that’s part of the benefit of using a VA. All you need to do is express your required outcome and your VA will deliver the end result with some guidance according to your brief.
• Specific Expertise – Most VAs tend to specialise into their niche or skills that they excel at and focus on using those skills. As VAs work with multiple clients they will advance into being quite knowledgeable and gain skills into many programs and be continuously learning.
But are there limits?
It can be most advantageous to work with your well-qualified VA but there are a few things to bear in mind, of course:
• You aren’t their only client – Your VA will have other clients. That means they may not always be able to get your job done straight away when you need it done. You do not get to pick your priority as their priorities for them, like you would be able to do as if they were your employee.
• Hiring a VA is like hiring a good employee – It can sometimes take time to nurture your right fit. Whether it’s communication or natural skills, you both need to work at it with each other and that doesn’t always happen easily. Don’t give up. Communication is key.
• This isn’t Trial and Error – While you may not have to do as much training with a virtual assistant as you do with an employee, they aren’t able to jump right in and take over your detailed work without some set up on your part either. Get your lists and systems together so you can help them help you.
• Don’t expect everything – As mentioned above, many VAs do have an area of specialism or a niche. However, they may not cover an aspect of work that you may want to cover. You can expect them to undertake training, if they wish to do so. You may want another VA to undertake that piece of work – that’s also fine. Work with multiple virtual assistants so that you can get the job done by the best person for the job.
• Your VA – Your Business Administration – Some VAs do not have experience in business and may not be able to advise you how to manage your business. Your VA will deal with your instruction and for your administrative or specialty work only based on your booking form/contract only.
How Do I make it Work with My VA?
These are some important points that you can undertake to enhance the working process with your VA:
• Communicate Well – If your written word isn’t your best way to communicate, send verbal messages instead and then have them written down so they can be referred to at a later date. Or, better yet, schedule a weekly call to share new tasks and projects. Bear in mind that your calls and emails may be time-tracked.
• Provide as much detail as possible – Usernames and passwords should all be securely verified before they are shared (or use a system like LastPass that allows you to share without full access). Ensure you provide the appropriate deadline for example. Is there anything specific that you or your VA needs?
• Review and provide feedback – Working with a new VA takes a little time to get to know one another and needs some adjustment. With each project, ensure that you review the work and provide your VA with your feedback. What worked? What didn’t? Are there any little changes you’d like to see for the next project?
• Delegate don’t abandon – Ensure that you agree with your VA what level of communication is appropriate between you. You may want to touch base weekly or perhaps fortnightly depending on the task in hand with a simple email.
• No need to micro-manage – On the other extreme, don’t manage every aspect of the process. Your VA is an independent business owner in their own right. Allow them to do what you are paying them to do.
A Mutually Profitable Future…
As long as you have thought about your process, what you need to delegate, discussed it in your discovery call and provided your brief with your VA, then you have taken the necessary steps to liaise appropriately with your VA to have a mutually profitable future.
You are more than able to feasibly save up to 5 to 30 hours a week that will open you up to develop on expanding your business or even spending more leisure time or family time perhaps…
If you are looking to hire a virtual assistant and would like help with the entire process, consider checking out NottmVA. I would be delighted to hear from you and talk you through your social media and/or business administration. If you would like to receive a copy of the Top Ten Tips for Freelancers – please select it here: Top Ten Tips
Many Sole Traders inadvertently outsource their work or tasks to a more economical source. In my niche (or target market/audience) of Health, Wellbeing and the Medical sector, whilst dealing with Special Category Data, this is the most common and costly mistake you could ever make!
Here is an explanation as to why, and what you should really be doing instead.
Special Category Data: Personal, Sensitive details
By outsourcing your admin work to a £10.00 per hour worker might seem like a perfect solution to you at the time, and you may think that you’re getting a job done for half the pay, or a third of the cost perhaps, but there are reasons for that:
Virtual Assistants who are either self-employed (or could also be Ltd) who provide you with invoices and have been in business for extensive amounts of time, have taken specialist training, and more importantly have registered with the ICO and the HMRC with their businesses and of course, have the appropriate business insurances, public liability and some may even have cyber data loss insurance too!
Would your £10.00 per hour admin person with their wage, after taking on board for example, to pay for the tax and NI deductions, their secure systems and subscriptions that are needed to keep yours and your clients’ data secure, the relevant insurances mentioned above, the compliances, the costs for their own training and marketing costs and the wear/tear and utilities costs and so on. Let alone any profit!?! Once all of that has been taken out of their £10.00 per hour cost – what on earth are they left with to live on? It just doesn’t make good business sense! But more importantly, how are you or your clients’ data being protected?
You may need to question this. You can check the ICO Register here: https://ico.org.uk/ESDWebPages/search/ to see if your workers’ invoices for your special category data are registered for processing or controlling yours or your clients’ data.
I liaise regularly with my IT Consultant for GDPR to ensure that my software and systems are secure and up-to-date.
Here you can see a graphic provided from VIPVA.org that illustrates the true take-home pay of a Virtual Assistant and this is based on the 2017-2018 tax year’s hourly rate of £25.00 per hour. Interesting figures huh?
But what if I like my Worker?
There are ways around this, of course. If your worker is not registered, with either the HMRC and/or the ICO, then, of course, there are a couple of options.
You will need to either a) employ them or b) the worker will need to become self-employed (or Ltd) and invoice you accordingly.
If you employ them then you will need to be liable for their holiday pay, pension pay, and everything else that is associated with employment law and there is an abundance of information out there that will support you with that.
If your worker then decides to register as self-employed and you then receive invoices as you outsource work to them as their Virtual Assistant, then the Virtual Assistant or Freelancer will need to have immediate ICO registration and appropriate GDPR and special category data training in order to protect both your data and more importantly your clients’ data as they will have access to confidential and sensitive information.
I use a company called KoffeeKlatch for this very specialist training.
There is also the option of asking your freelance worker to undertake some VA training. At the beginning of my PA to VA journey I joined a comprehensive training programme that taught me how to run a business and how to use my existing skills and trained me to use my passion and skills that I utilize in my business today.
What if I think a mistake has been made?
If you feel that mistakes have been made in your business, either by you, your practice or your work, of course, you are obligated to report a breach to the ICO to protect your business and your clients and you only have a limited time to do this under the rules and guidance that is provided with the GDPR.
If you have breached your clients’ data to someone that should not have it, then you will need to provide to the ICO your examples of what has been breached, how it was breached and solutions as to how it will not happen again – all within their small window of reporting schedule.
What if I want to Outsource my admin work to someone else?
If you would feel like the time has come to complete your current contract that you have with your worker, then, of course, your written existing contract will explain how you give notice to your existing worker. If you do not have a contract then I can highly recommend Koffeeklatch VA Contracts.
If you would like to work with an experienced Virtual Assistant, that is passionate about their own ethics and morals, and understands how to work with their own security, data and has good business ethics and acumen and is confident about working with your data and your client’s Special Category Data then, by all means, contact Angela at NottmVA.
How Do You Protect Yourself From A Potential ICO Threat?
Angela Brown | 2018
As a small business, you are registered with the HMRC and with the ICO as a data controller and/or processor right, RIGHT?
It is important to ensure that you have got your policies and processes set up and you have undertaken the necessary training and that your paperwork in order, that’s a given. If you need to, you can look for the necessary business contracts via KoffeeKlatch who are an excellent source for all your GDPR business matters are and have legal experts on board to guide you through all the legal jargon.
Only you, as the lead in your business and the expert in your field, know how to undertake your business to its ultimate, as a freelancer have to convey to your client how to proceed with a particular task, but they have been doing something one way, and you need to be assertive in doing that something a different way or enforce something, it can be a bit tricky.
Let me give you an example:
If your client was sending documents to a client (let’s say client A) with an attachment that contained sensitive data with details of name, date of birth and bank details etc, and your client happened to send the wrong PDF document to the client (let’s say client B), you would then be in an ICO breach position and have to report this incident as another client would have had access to another person’s data and you would have to write up a process of how the incident occurred and how you would rectify it, and how it would never happen again – all within 48 hours.
If you had a policy and process in place that you ensured that your client A (and their employees) had all of their PDF documents password-protected with each client’s own preferred passwords (by separate means, not via email), that if the wrongly-sent document from Client B with Client B’s password on was sent to Client A, if Client A tried to open with Client A’s password, and could not open because of the process in place. Then there is only an error made that needs to be rectified, and a breach avoided.
It is imperative that as a small business yourself you are following correct procedures and processes and ensure that as a data controller and processor that any work you undertake as a freelancer that you are compliant with work that you do not only for yourself but for others too.
If you need source PDF documents password-protecting then NottmVA can undertake that service for you. Please email for your enquiries.
Soooooo, you’ve got your client to agree to your business proposal – Hooray! Now, what do you do? You’ve taken the brief already, so you know what your client wants to be done, as you’ve sent a written proposal and it’s been accepted so you now have a starting point. You now need to formalise the proposal into your booking form or contract.
Preparing the Contract
You can now prepare your Booking Form. This is where you create your formal process. Your talking relationship and process now becomes the contract so to speak. Your finer points are now written down into your Description of Services within your Booking Form to be undertaken so it is clear what is to be provided between you and your client. As this is your document that will be signed, ensure that it is specific, or you can link it back to your proposal if you wish.
What Quality Standards are in place?
Have you provided a process as to how the work will be monitored or measured? How will you know well you are doing a job well done? There should be a provision in your contract to liaise with your clients regularly to undertake your quality standards of some description that will ensure that your client can review your work at regular agreed intervals.
What Terms have been specified?
It’s a good idea to specify what your hours of working are going to be and what your fees are. You will need to specify any Out of Hours charges, Urgent Work rates and Retainer fees too. Of course, do not forget that Retainer payments are to be collated up-front and ensure that your booking form reflects this.
Payment terms are a must here, along with your preferred method of payment. It’s important to specify all this information right at the beginning of your business relationship prior to commencing any work that you do for your client, to ensure that your contract is clear and precise. Have you specified whether any Late Payment fees will be incurred and whether you will charge for any Bank or PayPal fees/charges? Most freelancers do, it is a common practice.
Finding the right Contact
One thing that is important is to find out who is the bill payer. The person you are dealing with as your client is not necessarily always the bill payer. Make sure you ask. Are you dealing with a sole trader or a small business entrepreneur? If it is someone else in a small business or an accounts team, make the effort to make a courtesy call to them when you have taken on the signed contract and introduce yourself to them.
Send them some of your branded material if you have some, and get on first name terms with them, it is helpful later on down the line – if you ever come to need them to chase for YOUR money! It’s better to speak with ‘Jane in accounts’ than ‘Accounts’ when you need that £500 you need to pay your bills at the end of the month.
Ensure you have provided all your contact details so you are available by every way your client needs to get hold of you to enable the task/job to be completed. If they need your phone number, ensure they have it along with your email and your social media links. You do not want them to say they tried to get hold of you to try to pay your bill, and you could not be reached.
The Invoicing Process
So, you get your signed contract returned and this is now the appropriate time for you to send your invoice out. You can then send your invoice to the named ‘Bill Payer’. Remember it is to the bill payer, not the named client necessarily – there may be different people who are responsible for settling payment of your accounts, than those who deal with the purchase/sales of any business transactions.
You need to specify how many hours, products or services etc on your Invoice and what tasks/projects are going to be undertaken and for what costs were agreed in the contract on your Invoice and specify the date of the contract you are referring to so that it is all linking back to each document. You can see what is happening here, can’t you?
In summary: The Proposal links to the Booking Form/Contract. The Contract links to the Invoice. The Invoice links to the Client’s Order Number (if you have one). The invoice has your payment terms and preferred method of payment on it, which again should reflect what you specified in your contract.
In essence, make it easy for your client to be able to pay you. Is there a link to be able to pay you directly or is there a sort code and account number clearly identified on the invoice or other means to be able to pay you that you prefer?
You Undertake the Job in Hand
So, you get on with the job in hand and complete it to its satisfaction. BUT STOP! Was it a retainer? Was it paid up front? All retainer projects are paid up front, that’s a given. If that was in your contract why did you start the work without the payment? You don’t buy anything online without paying for it first do you? Well, most things anyway.
This is why you spend so much time on your contract. The detail is in the administration. If you do not think you can do this or are too busy to undertake these tasks, or it is out of your skill set, hire a Virtual Assistant to do this for you. These types of tasks can be one-off ad-hoc tasks that VAs can undertake for you. If you are undertaking tasks that are ad hoc and require manual timing and are going to be billed at the end of the month, then you can ask for a deposit which will be paid UP-FRONT and you can then invoice for the remainder accordingly.
If your client is a first-time client and your project isn’t a retainer, then you can word your contract accordingly so that you ask for a deposit also.
Waiting for the Payment
You have sent your invoice and wait patiently and have specified your terms. Whether it is Payment By Return, 7 days, 14 days or whatever your required terms are, and the time period has passed, and you have had no response. Yikes! You are providing a service or product that requires you to keep deadlines or time free for other clients too and this means that you are a) losing that time because you could have spent that time working on another client’s work b) produced another product for another client c) utilised/managed the time differently on other projects, accounts, social media marketing and so on.
Whatever the reason, you have put time aside in your month for this work and you have not received your payment, so what do you do?
If you have followed all of the steps above, and you have had a good relationship with your client and/or Jane in the accounts department then all should be well. Your preparation and administration should keep you in good stead. Speak to your client, your business-relationship should be your first point of call. Pick up the phone, a gentle nudge is maybe all that is needed.
A hectic lifestyle sometimes just gets in the way. Did an email go in the ‘junk mail’ perhaps, has someone had a bereavement and just not been around a computer to see any notifications, there are many reasons that someone may have reasons not to have paid you.
What if I Do Not Get Paid?
When you have had the obligatory phone calls, you’ve nudged and not had the responses that you need and you have asked for a payment by the end of the week as your invoice is still showing as unpaid and you need to diarise the work into your schedule otherwise you are going to lose the timeframe, are your doubts creeping in?
Have you looked at what accounting package you use? Can this assist you at all? Does it look professional? Have you sent a manual document or a slip of paper? Can your accounting package send reminder invoices to prompt your client so that you can create a little distance between you and your client so as not to ruin any business relationship you have? Have you considered sending a reminder letter if your gentle prompts and reminders are failing? There are invoice payment reminders and a series of reminders that can be sent, again another service that your Virtual Assistantcan provide for you and send on your behalf.
But what if I Fly?
What you’re really aiming for is to get your invoices paid. If you have done all of your groundwork and the preparation that is needed, then it really should be a matter of how you maintain your business relationships initially in the lead up to gaining your contracts and how you then pursue the process.
Once you have received the payment you can then undertake the job at hand.
Undertaking the Work
Hooray! This is the easy part, isn’t it? You get the work done and submit it. You ‘Wow’ your client and then ensure you get your repeat business and just do it all over again!
How Do I Get New Business? – It’s something I’m often asked as a Virtual Assistant.
As a small business or sole trader, it’s hard to make yourself heard isn’t it, or to get your face seen above the heads bobbing up and down in that sea that is competing for business that is out there.
But there is a way to be heard, there is a way to be seen, you just have to work at it. You have to be determined. You have to have that fire in your belly! You have to have that passion and that desire. You have to want to succeed. Well, you have to pay the bills, don’t you?
How do you do it?
What you do NOT want to do, is offer free trials. Why? Well, it lowers your business-worth. You may offer a free initial 1-hour telephone consultation to obtain the brief from your client to obtain information to enable you to do the job in the first place – this is good practice. You are a business, a freelancer and are offering a good service/product that is in demand. If a trial is required, then it should be a paid trial with a contract and terms of business provided.
You need to show your presence. Have you got yourself a logo or brand to identify yourself? Has this been replicated in business cards to leave with people at networking meetings? When you network with others, you will want to leave them with something to remember you by.
Whether this is a business card, a pack of mints or some other form of promotional material, or you simply develop a document detailing your services whilst you get yourself up and running, it is a start.
Ensure that you have a website. This is the first place your clients are going to look once you have given out your business card and the place they will go and check you out! You need to have some credibility. Even if you at least have a simple landing page with your contact details on – it is somewhere for someone to go and look at what you say you can offer them to reinforce your message. Do not make your website homepage all about you, make sure you tell the reader what you can offer them. The reader needs to know how you can make things easier for them and how you can help them.
Are you Networking?
Another way of showing your presence is to network to meet your peers, colleagues and guess, what? Potential new clients. It’s something that we all ‘gulp’ at the first time around – but it DOES WORK. There are different options such as the BNI and 4N Networking. These are only a couple of options on offer, there are many, many networking groups on offer and you will need to find what works for you. They will offer different styles of meetings and payment plans too giving variations of a formal referring-style option and relaxed friendly alternatives.
Are you Good At What You Do?
When online or offline, can you show others that you speak authoritatively? Do you write about your endeavours such as blogs, articles, newsletters or written in groups or comment on other’s posts or articles on websites for example? Are you known in your industry for your product or service or have you created something that is renowned for what you do, are you certificated for it, these are all things that you need to be talking to people about or getting known for?
Have you undertaken any industry training that makes you a specialist at what you do? This is something that again, can make you an authoritative speaker in groups or blogs and you can make an impact on this through communication with others and helping beginners in your field.
The next thing is to get yourself across all of the social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Instagram for example. Your clients will be on some of these, not all but they will be browsing some of them and you will not know which ones, so it is a good idea to be on them at some point. If you can post on them at some point, preferably consistently, then you will reach them at some point or other. If you would like to know the best times to post then you can read about it on this blog.
Should I respond to advertised job postings on Social Media?
There are, occasionally, job adverts posted on social media groups that can prove quite lucrative, but you need to know how to choose them and where to find them and how to source them. This comes from knowing your niche and your target audience. If you do not know how to start to help a potential client, you can read about that here.
If a position has been advertised publicly on a Facebook group, for example, you can believe that the ‘world and his wife’ (or husband), will have seen it and there will be hundreds of applications for it with plenty of skills and expertise going.
Not to say, that you don’t have the skill and expertise to fly to the moon. So, apply for it anyway! So, if you feel you have Nasa experience then go for it, by all means but, it is better for you to develop your own way of ‘job-sourcing’ by searching for your ideal client by either looking in your Twitter lists, your LinkedIn Client groups or by your own targeted sales network links from your own networking. Or, contact your colleagues, tell everyone you are looking for new clients, contact your own list, your ex-employees. Be proactive!
So, having undertaken the tasks of finding your niche and your target market or audience, you should be in a better position of knowing where to locate your search for who is your ideal client. Yes – your IDEAL CLIENT. What a fab position to now be in!
If you need a Virtual Assistant for your New Business to undertake your administration now that you have too many clients,
How Can I Help You, When You Have No Idea What You Want?
This is a regular topic that is mentioned to me. I know I need help, but I don’t know what I need! I approached someone only last week, to be told I’m so busy, I need your help, but how can you help me? Does this sound like someone that has contacted you? Oh yes!
I need to address this pretty darn quick otherwise I will have lost my lead that I have worked so hard to find and engage with. Of course, I don’t yet know their business, or do I? If they are in my niche and my target-market – and perhaps they should be – if I’m doing my marketing correctly, then I should know something about their industry, well maybe a little, then I will have a vague idea about something that they will need. So, we have a beginning to work from.
Where does my Client begin?
To work out what you need to start doing, there are three ways of doing this. What you need to do is look at which option you prefer – but essentially, they all work out the same to bring you to the same result. Then you will have ‘your beginning’.
So, let’s start: Firstly, you would need to undertake the following:
• Write down everything you would do for approximately 3 days
• Highlight in yellow only everything that you would do and only you can do
• Highlight in green only things that you would do and can keep doing but ‘could’ hand over to a VA later
• Then write down everything else that can be delegated and outsourced to your VA
• Take the time to put down everything that you would undertake that takes you more than half an hour.
• With your highlighter, mark-up things that you do not like doing or do not need to do yourself.
• When you are ready – you can then put down the things you do not ‘want’ to do or do not really have the time to get round to.
Let me know the following:
• Advise me what tasks are on your ‘long-term’ To-Do list. This is your shuffle list, your ‘I don’t get around To Do’ing’ list as other work gets in the way list (ha ha)
• What would you do immediately if you had more time?
• How many emails do you have in your inbox?
• Do you follow-up with your clients?
• Have you any testimonials or references from your clients
• How often do you connect with your clients/potential clients on social media or reinforce those relationships?
• How do you market your clients, and do you have enough of them?
• Do you manage your time effectively and do you apply your time to your clients appropriately giving them the best service and after-care they need?
• Can you delegate/outsource any of your tasks to your VA to allow you to undertake any of these tasks or to undertake any of these tasks?
Why do I need my Virtual Assistant?
As a potential client of a Virtual Assistant (VA), you need to return to your core business ethics. What it is you went into business for.
What is your passion?
What is it that you really love about your business.
What do you love doing?
As this is what you need to convey to your VA. You need your VA to share that passion and ethic and take it on board for you and treat your company as if it were their own.
You are working with a Virtual Assistant because you want to save time, reduce costs and possibly save your sanity, I think?!
It’s well-known that Virtual Assistants are time-served time-management ‘geeky’ organised people that just love to do all things ‘Virtual’ and are happy to help and get stuck in and organise, so what better to do this at a more cost-effective rate, freeing up your time allowing you to just get on with the matters at hand!
What are you waiting for? Block some time out in your calendar to undertake one of the options above, and contact me via email or Linkedin so that we can arrange a mutually convenient time to discuss what it is that YOU need help with. After all, you now know, don’t you?
It’s hard going week in, week out isn’t it when you’re trying to run your business and keep up to date with everything going on? Have you signed up to receive your copy of Virtual Weekly?
What is it?
It is a fab mid-week breather to let you know about all the biz facts about apps, news in the industry and a few fun things too that might, just might be of interest to you…
If you would like to receive a copy and/or contribute or even be included so that you’re distributed to a mailing list around the country, well actually worldwide, so sign up too and get this winging it’s way to your inbox too!
When will I get it?
Virtual Weekly comes out mid-week on a Wednesday and is there for you to put your feet up in the afternoon with a cuppa, or when you’re travelling home in the afternoon on the bus/train/tram, so you can have a nosey about what’s going on in the world of tech/virtual/biz.
Don’t miss this week!
You’re not too late to get this week’s edition if you’re quick! If you want to get hold of past editions, then message me and I can get those sent to you too.
It’s common knowledge that as a small business everyone is striving to find that elusive client and you need to always be on the lookout for new ways to market your business. In the depths of Facebook and Twitter et al you can get lost in the algorithms whatever they are at any given time and who knows, they change with the wind, don’t they? Social Media sites also belong to someone else as well too. The only things that belong to you are your website and your mailing list.
Do you have a Niche?
Once you have determined who your target audience is for your business and you have defined your niche then you are on a roll!
What does your Client want/need?
This is when it becomes a little easier to target what your audience or your client wants or needs. How can you solve their problems? How can you ease their pain? What is it that makes their day so much more difficult to get through without you assisting them to glide through much more easily.
Now you can create your prize jewel – your Lead Magnet. This is marketing terminology for a free service or product that is given away for the purpose of gathering contact details.
Promote, Promote, Promote!
Yay – you’ve got your lead magnet – that’s it! You can now promote it. You can advertise it in your blog posts, social media, link it in your emails – get it out there!
Automate or Manual?
As you’re promoting your Lead Magnet you will now be gaining interest. If you use one of the programs to do this for you it can automate the process. This can be Aweber, Mailchimp, CampaignMonitor are just a few to choose from.
Of course, you need to ensure you gain appropriate permission-based email lists and use the correct opt-ins. If you use one of the automated email programs, then this is all done for you. Better still, use a double opt-in.
Have you got offers or discounts to advocate from time to time, this is a great way to promote your posts regularly and keep your traction.
Finally, do not forget your Call To Action. Ensure you ask your readers to subscribe to your email list.
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