Building Your Email List
It’s common knowledge that as a small business everyone is striving to find that elusive client and you need to always be on the lookout for new ways to market your business. In the depths of Facebook and Twitter et al you can get lost in the algorithms whatever they are at any given time and who knows, they change with the wind, don’t they? Social Media sites also belong to someone else as well too. The only things that belong to you are your website and your mailing list.
Do you have a Niche?
Once you have determined who your target audience is for your business and you have defined your niche then you are on a roll!
What does your Client want/need?
This is when it becomes a little easier to target what your audience or your client wants or needs. How can you solve their problems? How can you ease their pain? What is it that makes their day so much more difficult to get through without you assisting them to glide through much more easily.
Now you can create your prize jewel – your Lead Magnet. This is marketing terminology for a free service or product that is given away for the purpose of gathering contact details.
Promote, Promote, Promote!
Yay – you’ve got your lead magnet – that’s it! You can now promote it. You can advertise it in your blog posts, social media, link it in your emails – get it out there!
Automate or Manual?
As you’re promoting your Lead Magnet you will now be gaining interest. If you use one of the programs to do this for you it can automate the process. This can be Aweber, Mailchimp, CampaignMonitor are just a few to choose from.
Of course, you need to ensure you gain appropriate permission-based email lists and use the correct opt-ins. If you use one of the automated email programs, then this is all done for you. Better still, use a double opt-in.
Have you got offers or discounts to advocate from time to time, this is a great way to promote your posts regularly and keep your traction.
Finally, do not forget your Call To Action. Ensure you ask your readers to subscribe to your email list.
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